Pros: Easy to Make, Lots to Choose From
As we alluded to above, the perceived benefits of whole bean coffee can actually be problematic for coffee drinkers on the go. Enter: ground coffee.
Pre-ground coffee trades whole bean coffee’s nuanced flavor and longevity for ease of use. Third-wave coffee hounds might notice a difference, but here’s the thing. For the Average Java Joe, the dip in quality from your standard whole bean coffee to store-bought ground coffee isn’t world-shattering.
Pre-ground coffee saves you time and mental energy. The risk of brewing a bitter or sour pot of coffee by mistake is much lower than grinding and brewing whole bean coffee. Just scoop enough coffee grounds into the filter, load your home coffee maker, and you’re off to the caffeine races.
Another benefit of ground coffee is the sheer number of options available on store shelves. This factor is based in stone cold economics more than anything, but it’s worth pointing out. Coffee drinkers buy more ground coffee than whole bean coffee, so brands produce coffee that caters to those coffee drinkers’ needs. That means more exciting flavors and roasts for ground coffee fans to choose from.
Cons: Close, But Not Quite
The biggest knocks on ground coffee are those slight differences in flavor and freshness. And don’t go crazy with the coffee scooper. Brewing too much coffee at once can lead to a leftover pot of stale joe. But if you want a delicious cup of no-fuss coffee, you can’t go wrong with a bag of pre-ground coffee.
Give It a Try: Sweetheart Blend
Pick up the flavored coffee that was simply meant to be. This power couple of sweet cherry and slinky chocolate flavors went on a double date with our house blend of Central American Arabica beans. Our Sweetheart Blend ground coffee makes your morning mug as simple and elegant as true love’s first kiss.
So what will it be? Whole bean or ground coffee?
Whole beans take the coffee cake for subtle flavor, complexity, and freshness. Ground coffee comes through with its ease of use an array of options.
No matter what kind of coffee you choose, let’s not forget: your morning routine is a little sweeter with a cup of coffee.